BreAnna Ganske

Zoella

Demographics:

Females 13 to 29, Males 18 to 29 (Blattberg, 2015)

Sphere of Influence:

Social media

Instagram

YouTube

Snap

Facebook

Twitter

Reach of Influence:

10.8M Instagram followers (https://www.instagram.com/zoella/?hl=en)

11.7M YouTube followers on Zoella (https://www.youtube.com/channel/UCWRV5AVOlKJR1Flvgt310Cw)

4.5M YouTube followers on MoreZoella (https://www.youtube.com/channel/UCrUbqTCagwsaP2Fmr0p1TsA)

2.6M Zoella Facebook (https://www.facebook.com/zoe.zoella/)

30K Zoella Beauty Facebook (https://www.facebook.com/Zoella-Beauty-822855284462042/)

Impact of Influence:

YouTube tags, use of products, book deal, launch of cosmetic brand, sponsorships

Influenced by:

People inspire her even those she sees on the streets (Zoella, 2009).

How to reach them:

Social media channels

Contact info:

For PR inquiries enquiries@zoella.co.uk