Morphe Brushes

-Demographics: Teenagers, young women, influencers,

-Corporate Structure: Traditional Hierarchy

-Leadership: High end products and brushes at an affordable price

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-Strengths:

Jaclyn Hill collaboration

Social Media:

                                       Instagram: 4.4 million          

                                       Twitter: 250,000

                                       Facebook: 154,226

                                       Pinterest: 2029

                                       Blog on website

Affordability

High quality

Eyeshadow palettes

Strong affiliates

Weaknesses:

No YouTube channel

Small following on Facebook, YouTube, and twitter

Barely any info on company and its history

One retail space

Small selection of products

Growths:

Subscription boxes

YouTube tutorials

More collaboration

More influencers

Celebrity Use

Trends:

Eyeshadow pallets

Lip products

Beauty Blender

Industry Share: N/A

Specializations: High-quality brushes, eye shadow palettes