Kylie Cosmetics

-Demographics:  No specific demographics  

-Corporate Structure: Traditional Hierarchy, Kylie is the CEO

-Leadership: Lip kits, pop up shops 

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-Strengths:

Social Media

            Instagram: 12.9 Million followers

            Facebook: 3,493,457

            Twitter: 540,000

           YouTube: 184,432

Instantaneous Brand loyalty

Vegan lip products

Scarcity marketing tactic

Pop up shops

Products only available on her website

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Weakness:

Shipping costs to high

Initial release failed

Limited selection of products

Product availability only online though her website

Low following on Kylie Cosmetics YouTube channel

Brand new company

No snapchat

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Growth:

Subscription boxes

Bigger variety of products

Utilize Instagram live, Facebook live, YouTube, and snap chat for makeup tutorials

More celebrities and Influencers backing her products

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Trends:

Perfect lips (Matte, gloss, metal, velvet)

Highlighters

Simple, sleek packaging

Peach eyes and cheeks

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Industry Share: N/A

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Specializations: Liquid Lipsticks