BreAnna Ganske
Jeffree Star
Demographics:
Females 13 to 34, Males 18 to 34 (Blattberg, 2015)
Sphere of Influence:
Social media
YouTube
Snap
Reach of Influence:
4M YouTube (https://www.youtube.com/user/jeffreestar)
4.4M Jeffree Star Instagram (https://www.instagram.com/jeffreestar/?hl=en)
2.9 Jeffree Star Cosmetics Instagram (https://www.instagram.com/jeffreestarcosmetics/?hl=en)
2.4M followers, 2.5M likes Jeffree Star Facebook (https://www.facebook.com/JeffreeStar/)
910K followers, 1,087 likes Jeffree Star Twitter (https://twitter.com/JeffreeStar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
Impact of influence:
YouTube tags (#jeffreestar, #jeffreestarcosemetics) get clicks and lead to product sells
Use of and mention of products on his YouTube channel gets others to buy what he is talking abut
Collaborations: Kat Von D, Manny Gutierrez (Manny MUA), Morphe Brushes
Has own makeup line (https://jeffreestarcosmetics.com/)
Lip sticks are selling out fast (Mychaskiw, 2016)
Influenced by:
Individuality, his fans, and playing with makeup (Jeffree Star Cosmetics, 2016)
“Lipstick being applied, Jonathan Taylor Thomas, liposuction, mirrors breaking, botox injections, Louis Vuitton shopping sprees, fake crying & the noise it makes when a mascara brush is being stabbed in your face” (Star, n.d.).
How to reach him:
Through social media comments and meet and greets
Contact info:
For business inquiries alica@jeffreestarcosmetics.com