Hourglass
Hourglass was launched at Barneys New York in 2004, Hourglass is now available at retailers worldwide. Today, Hourglass can be found at Bergdorf Goodman, Nordstrom, John Lewis, Lane Crawford, Blue Mercury, Harvey Nichols, Mecca, Net-A-Porter, Liberty, Space NK, Urban Retreat at Harrod’s, as well as Sephora stores in the US, Mexico, Brazil, Italy, Canada, Singapore, Malaysia and Thailand.
Hourglass opened its flagship retail store in 2014, located on Abbot Kinney Blvd, in Venice, California. The 1400-square-foot space features sleek, modern design and sophisticated visuals. The store carries the full Hourglass line, features exclusive merchandise and offers full makeup services. (Hourglass, 2017)
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Demographic
Modern luxury product for women. (WMagazine, 2017)
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Location
Kingdom Animalia, LLC - 1241 Electric Ave Venice, CA 90291
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Corporate Structure and Leadership
Privately owned
Carisa Janes Chief Executive Officer
Phone: 310-392-7799
Industry Share
Private ownership under Kingdom Animalia LLC, trade name Hourglass Cosmetics. Kingdom Animalia is estimated to generate $16.7 million in annual revenues. (Buzzfile, 2017)
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Strengths
Carried by many retailers
Innovative development
Evolutionary intersection of science, beauty and luxury that formulate new beauty breakthroughs.
Modern packaging with relevant advertising
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Weaknesses
Expensive
Unapproachable
Test on animals
Not natural ingredients
Little online presence
Small product line
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Growth
Increase relationships with influencers
Larger online presence
Vlogger opportunities
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Trends
Shimmer Ambient Powders and palettes
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Specialization
Strobe lighting powders
28 lip treatment oil
Mineral Primer