Colourpop

Demographics

Average age of demographic 25 yrs old, 97% women, 55% United States, 12% New York

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Corporate structure- Seed Beauty (partners with Kylie Cosmetics)

Cofounders and president Laura Nelson

Leadership-Founded in 2014 by Laura and John Nelson

Los Angeles based online cosmetic company

CIO- Jordynn Wynn

Marketing Manager at ColourPop Cosmetics

Sharon Pak

Marketing Specialist at ColourPop Cosmetics

Please email PR@ColourPop.com for press inquiries only

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Strengths- Social media beauty influencers sent PR packages of new releases, Cruelty Free, Super affordable, constant new products, ships internationally (We ship to (almost) all countries worldwide, excluding China, Turkey, Democratic Republic of Congo, Cote D’Ivoire, Cuba, Iran, North Korea, the Crimean region of the Ukraine, Sudan and Syria.) , ethnically inclusive, Sales that crash their website, Fun unique names, Newsletter, PETA approved, sleek packaging

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Weaknesses- online presence only, Sales that crash their website, products always changing so if someone goes back for a certain color they sometimes can’t get it. Colors sold out because the demand is so high.

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Growth- collabs with popular influencers like Kathleen Lights, get more influencers to talk about them and get more traffic on their site, new types of makeup products, Pop up stores

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Trends- 

They keep up with the ever changing trends so they develop the newest colors or newest products so people can try the trend themselves. They are so inexpensive because Laura Nelson knows that people want to try the new trends but some times are scared or don’t want to spend 20-25 dollars on a lipstick but are willing to spend 6.

Industry Share-

$96,623 revenue per month

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Specializations- inexpensive products to go with the changing trends, Lippie Sticks, matching lip liners for all lip colors