Bite Beauty
Demographic
Langmuir believes lipstick is a product that all women can identify with, and the goal of the founder Susanne Langmuir was to create an ageless demographic and she succeeded.
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Corporate Location
Bite Beauty - 670 Caledonia Rd. Toronto, ONM6E 4V9 Canada
Kendo Holdings Inc.- 525 Market St. 15th floor San Francsico, CA 94105 United States
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Corporate Structure
In 2014 Kendo acquired bite and became the exclusive carriers of the brand. Langmuir still remains heavily involved in the company and still is in the kitchen/factory. Recently, she hosted a group of beauty editors at the growing brand's new, expanded facility in Toronto, where all the products are handmade. (Wischhover, 2016)
Bite Beauty is the second beauty brand to be acquired by Kendo, the first being LA-based skin care brand Ole Henriksen, which was acquired three years ago. It also joins four Kendo-created brands: Marc Jacobs Beauty, Kat Von D Beauty, Formula X, and Elizabeth and James fragrance. (cosmeticsbusiness, 2014)
Kendo corporate structure- David Suliteanu, President
Phone for David Suliteanu - 415-284-3665
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Leadership
Susanne Langmuir, founder and CEO
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Industry Share
Kendo Holdings is estimated to generate $7.1 million in annual revenues, and employs approximately 184 people at this single location. (Buzzfile, 2017)
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Strengths
Rich in nature
Deep in pigment
Transformational
Encouraging Experimentation
Offering Guidance
100 percent natural and organic oils such as jojoba and argan
Personalized shades
Weaknesses
Expensive
Limited product line
Little online presence
Only carried at one company retailer, Sephora
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Growth
Sample with purchase
Annual and bi-annual sales
Lip lab
Multi- stick used for lip, cheek, eyes
Potential to expand makeup line
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Trends
Matte finish
Current lip color trends
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Specialization
Luxury natural lipstick ingredients
Bite Beauty is the first lipstick line to be infused with red wine resveratrol (Strauss, 2014)
Lip Lab, customized lipstick experience